Straight-Talking Insights for Trades & Construction

1. People & Pathways into the Trades

Why the Trades Need You More Than TikTok Does

Discover why the UK’s construction industry needs skilled workers more than ever. While social media fame fades fast, trade careers offer real security, growth, and pride. Explore opportunities, statistics, and reasons why young people should consider building a future in the trades.

Trade Minds is more than just a blog. It’s a platform for tradespeople, contractors and business owners who want real talk about what works in business and on site. We share practical tips, workflow hacks and marketing advice without the corporate bullshit. 

But at the heart of it is something bigger: creating a better future for young people in the trades. By talking openly about mental health, work culture and opportunities, Trade Minds aims to support the next generation coming into an industry that needs them now more than ever.

2. Building a Trade Business

Paper Beats Pixels: Why Old-School 
Marketing Still Wins You Local Work

In a digital-first world, traditional marketing is still winning trades more jobs. From van signage to leaflets and site boards, local visibility builds trust and gets the phone ringing. Learn why print marketing remains powerful and how to make it work for your trade business.

3. Safety, Health & Mindset

The Real Safety Net: Why Mental Fitness 
on Site Matters

Health and safety is more than helmets and high-vis. Mental fitness and clear thinking play a huge role in keeping workers safe. Explore the connection between mindset, responsibility, and wellbeing on site (and why safety systems only work when people truly value them).

4. Stories & Psychology

Whether You Think You Can or Can’t, You’re Right: What Self-Talk Teaches Us on Site

Self-belief matters as much as skill. Drawing on the classic quote, this post explores how self-talk influences confidence, resilience, and success in the trades. Learn why a positive mindset can turn doubt into progress and how to apply it to daily work and life.

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Ask Eves is the trading name of Evie Lees, a sole trader based in North Lincolnshire, UK.
Registered office: 31 Thealby Lane, Thealby, Scunthorpe, DN15 9AG. All content © Ask Eves. All rights reserved.

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